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	<title>Comments on: The Project</title>
	<atom:link href="http://www.ussmariner.com/2010/01/11/the-project/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ussmariner.com/2010/01/11/the-project/</link>
	<description>Seattle Mariners blog and general baseball discussion</description>
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		<title>By: msb</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361885</link>
		<dc:creator>msb</dc:creator>
		<pubDate>Wed, 13 Jan 2010 15:43:53 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361885</guid>
		<description>&lt;blockquote&gt;Downloadable online copy please for those abroad.&lt;/blockquote&gt;

It is available for purchase from overseas. Over at LL, several readers from &#039;round the world have already reported no problem in ordering it.</description>
		<content:encoded><![CDATA[<blockquote><p>Downloadable online copy please for those abroad.</p></blockquote>
<p>It is available for purchase from overseas. Over at LL, several readers from &#8217;round the world have already reported no problem in ordering it.</p>
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		<title>By: gspira</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361880</link>
		<dc:creator>gspira</dc:creator>
		<pubDate>Wed, 13 Jan 2010 08:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361880</guid>
		<description>The annual is distributed by  a magazine distributor, not a book distributor, so people living in the northwest should be able to find it at newsstands and B&amp;Ns and Borders.  For those outside the Northwest, the only way to get it is through the Maple Street Press website; it will not be available at Amazon.</description>
		<content:encoded><![CDATA[<p>The annual is distributed by  a magazine distributor, not a book distributor, so people living in the northwest should be able to find it at newsstands and B&amp;Ns and Borders.  For those outside the Northwest, the only way to get it is through the Maple Street Press website; it will not be available at Amazon.</p>
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		<title>By: travellinglight</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361878</link>
		<dc:creator>travellinglight</dc:creator>
		<pubDate>Wed, 13 Jan 2010 03:56:40 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361878</guid>
		<description>Downloadable online copy please for those abroad. Sounds a great book.</description>
		<content:encoded><![CDATA[<p>Downloadable online copy please for those abroad. Sounds a great book.</p>
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		<title>By: MKT</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361867</link>
		<dc:creator>MKT</dc:creator>
		<pubDate>Tue, 12 Jan 2010 23:04:09 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361867</guid>
		<description>&lt;blockquote&gt;But please note the comment by NaOH at no. 6. Obviously a different model, each with its pluses and minuses. Given this content, Iâ€™ll be quite happy with hard copy.&lt;/blockquote&gt;

Yes, the &quot;get a customer base by giving the first issue away for free&quot; model is appropriate for some, but I&#039;d have to think that thanks to USSMariner, this Mariners Annual has a built-in audience.  Not an audience big enough to make it a mass market success (initially at least), but we&#039;re talking about a niche publication anyway.

Basically instead of giving away the first issue for free, their model is &quot;sell the first issue to hardcore blogosphere fans for $12.99&quot;.  If it becomes a raging success there, mass market forays could follow.

There may be a good amount of commercial potential with this, the tricky question is how far to go with it.  Dave and Derek could sell more tickets and at an even higher price and still sell out the USSMariner meetups.  Should that be priced at cost, or should they collect some revenue from it (and if so, would the Mariners want a piece)?  Plus there&#039;s USSMariner.com itself, which is still free.  A lot of choices and different possible models to follow.</description>
		<content:encoded><![CDATA[<blockquote><p>But please note the comment by NaOH at no. 6. Obviously a different model, each with its pluses and minuses. Given this content, Iâ€™ll be quite happy with hard copy.</p></blockquote>
<p>Yes, the &#8220;get a customer base by giving the first issue away for free&#8221; model is appropriate for some, but I&#8217;d have to think that thanks to USSMariner, this Mariners Annual has a built-in audience.  Not an audience big enough to make it a mass market success (initially at least), but we&#8217;re talking about a niche publication anyway.</p>
<p>Basically instead of giving away the first issue for free, their model is &#8220;sell the first issue to hardcore blogosphere fans for $12.99&#8243;.  If it becomes a raging success there, mass market forays could follow.</p>
<p>There may be a good amount of commercial potential with this, the tricky question is how far to go with it.  Dave and Derek could sell more tickets and at an even higher price and still sell out the USSMariner meetups.  Should that be priced at cost, or should they collect some revenue from it (and if so, would the Mariners want a piece)?  Plus there&#8217;s USSMariner.com itself, which is still free.  A lot of choices and different possible models to follow.</p>
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		<title>By: brian_sun</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361848</link>
		<dc:creator>brian_sun</dc:creator>
		<pubDate>Tue, 12 Jan 2010 21:27:12 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361848</guid>
		<description>Tried to order but was not able to.  Seems like the link was broken.</description>
		<content:encoded><![CDATA[<p>Tried to order but was not able to.  Seems like the link was broken.</p>
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		<title>By: joser</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361844</link>
		<dc:creator>joser</dc:creator>
		<pubDate>Tue, 12 Jan 2010 19:11:20 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361844</guid>
		<description>&lt;blockquote&gt;
I like the visual of you going door to door, knocking politely, and offering your tracts.
&lt;/blockquote&gt;
&quot;Good day Sir or Madam, do you have a couple of minutes to talk to me about my religion, Zduriencikism?&quot;</description>
		<content:encoded><![CDATA[<blockquote><p>
I like the visual of you going door to door, knocking politely, and offering your tracts.
</p></blockquote>
<p>&#8220;Good day Sir or Madam, do you have a couple of minutes to talk to me about my religion, Zduriencikism?&#8221;</p>
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		<title>By: TeamIDFC</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361843</link>
		<dc:creator>TeamIDFC</dc:creator>
		<pubDate>Tue, 12 Jan 2010 19:02:51 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361843</guid>
		<description>Does Maple Street Press hate Seattle?  From the listing on the website:

&lt;blockquote&gt;
Get ready for the season with Maple Street Press Mariners Annual 2010. Stats, expert analysis, features, interviews: all that you&#039;ve come to expect from Maple Street Press Annuals. Written by Cardinals fans for Cardinals fans, Maple Street Press Mariners Annual 2010 is all you need to get pumped up for another exciting year in Seattle!
&lt;/blockquote&gt;

Gotta love copy and paste...  :)</description>
		<content:encoded><![CDATA[<p>Does Maple Street Press hate Seattle?  From the listing on the website:</p>
<blockquote><p>
Get ready for the season with Maple Street Press Mariners Annual 2010. Stats, expert analysis, features, interviews: all that you&#8217;ve come to expect from Maple Street Press Annuals. Written by Cardinals fans for Cardinals fans, Maple Street Press Mariners Annual 2010 is all you need to get pumped up for another exciting year in Seattle!
</p></blockquote>
<p>Gotta love copy and paste&#8230;  <img src='http://www.ussmariner.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Toddk</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361841</link>
		<dc:creator>Toddk</dc:creator>
		<pubDate>Tue, 12 Jan 2010 18:47:51 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361841</guid>
		<description>That should read &quot;Stating how hard it is to get information.&quot; And making that statement on the interwebs. That is where the humor is. 

Edit button wouldn&#039;t let me edit.</description>
		<content:encoded><![CDATA[<p>That should read &#8220;Stating how hard it is to get information.&#8221; And making that statement on the interwebs. That is where the humor is. </p>
<p>Edit button wouldn&#8217;t let me edit.</p>
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	<item>
		<title>By: Toddk</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361840</link>
		<dc:creator>Toddk</dc:creator>
		<pubDate>Tue, 12 Jan 2010 18:28:41 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361840</guid>
		<description>&lt;blockquote&gt;Yes, we get it, you think people are overly effusive and find that humorous.&lt;/blockquote&gt;

 Actually the humorous part is that they are stating it on the interwebs.</description>
		<content:encoded><![CDATA[<blockquote><p>Yes, we get it, you think people are overly effusive and find that humorous.</p></blockquote>
<p> Actually the humorous part is that they are stating it on the interwebs.</p>
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	<item>
		<title>By: msb</title>
		<link>http://www.ussmariner.com/2010/01/11/the-project/comment-page-2/#comment-361839</link>
		<dc:creator>msb</dc:creator>
		<pubDate>Tue, 12 Jan 2010 15:53:07 +0000</pubDate>
		<guid isPermaLink="false">http://ussmariner.com/?p=10027#comment-361839</guid>
		<description>&lt;blockquote&gt;Awesome! Iâ€™m thinking of buying several of these and using them as â€œwitnessing tractsâ€&lt;/blockquote&gt;

I like the visual of you going door to door, knocking politely, and offering your tracts.</description>
		<content:encoded><![CDATA[<blockquote><p>Awesome! Iâ€™m thinking of buying several of these and using them as â€œwitnessing tractsâ€</p></blockquote>
<p>I like the visual of you going door to door, knocking politely, and offering your tracts.</p>
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