KIRO may have won next M’s radio contract
Thanks to Henry for the link to blatherWatch:
You can take it to the bank: KIRO has won back the Mariners’ play-by-play broadcast contract they lost to KOMO in 2002.
And they picked it up for less than half the $10 million that KOMO paid.
When KOMO paid tons for the last radio contract as part of a set of larger moves, the team was coming off a long run of success. Their reward was largely to be mired in horribleness. The M’s still do draw listeners, though, and if/when their fortunes improve, KIRO may have done well buying (relatively) low.
For the M’s, though, it’s another disturbing indication that their failure on the field is undermining the team financially. Ticket sales keep declining, they just got creamed on the radio negotiations, and at the very least we should assume that they’re not able to crank up advertising rates every year like they once could.
So get to winning again, team.