We’ve stopped running Blogads today. We apologize if you saw what Dave termed “the hooker ad” but yeah… the ads you run are part of the site, for better or worse, and if we can’t do them right, we won’t have them.
There’s an obvious question about where that line lies, and why this set us off when the ad for the female Brazillian jujitsu fighter didn’t (she was wearing a sportsbra!) or, much more commonly, the PETA one. In the first case, I don’t think we had even thought about it. Female athlete promotion, all for it. We might have talked if it were more… Go Daddy-ish.
The PETA thing, yeah, if you clicked through, you got a gross ad, but it’d be pretty hard not to tell what you were getting into. And if I’m honest, I think if I’d tried to figure out why we turned down crummy text link offers and online gambling ads but ran that one, I don’t know if I’d run them again.
Ideally, you’d want to run relevant ads to Mariner fans, but we never got to the point where we’d hire an ad sales person, and there’s no The Deck equivalent for baseball or sports fans. It’s possible to create ads that are good for the site, the reader, and the advertiser, and right now for most online publishers it’s a bind.
Anyway. Sorry. Thanks for being here.